The EuroCluster Rural Tourism project, co-funded by the COSME program of the European Union, aims to enhance rural tourism by integrating digital and sustainable practices. It connects regional tourism clusters, professional organizations, and local development agencies to support 190 SMEs in 15+ countries. The project focuses on digitalization, green practices, improving social-cultural skills, fostering international collaboration, and promoting sustainable tourism.

We are excited to share the project within the EU Rural Tourism undertaken by TJ SPORT Němčičky, a local sports association and a micro company dedicated to enhancing community-based tourism through innovative improvements. With a focus on digital and sustainable growth, this initiative marks a significant step towards transforming the local tourism landscape.

💠Tj Sport Němčičky Project Focus:

• Digital Transformation 🖥: Implementing an automated booking system, integrating live webcams, and developing a user-friendly website.
• Green Initiatives 🌿: Promoting sustainable accommodation standards and environmentally conscious practices.
• Inclusive Tourism 🛎: Introducing specialized services like assisted skiing for disabled tourists and digital guided tours.

💠Key Activities:

• 🌟Developing a comprehensive communication and product strategy.🌟Enhancing digital, green, and social competencies with the guidance of experienced experts.
• 🌟Utilizing data-driven marketing strategies to attract a broader customer base.
• 🌟Promoting local gastronomy and fostering inclusive tourism experiences.

💠Expected Impacts:

• 🌟Enhanced customer experiences and increased revenue streams.
• 🌟Operational efficiencies leading to cost savings.
• 🌟Strengthened brand reputation as a leader in sustainable and inclusive tourism.

💠Expected Outputs:

• 🌟A comprehensive communication strategy and a modern, user-friendly website.
• 🌟New service offerings and a stronger presence on global platforms.
• 🌟An internal reservation management system to streamline operations.

Looking ahead, TJ SPORT Němčičky plans to deepen its integration with the local community and offer tailored packages to meet the diverse needs of its guests. The association is poised to become a best-practice model for sustainable and inclusive tourism, setting a new standard in the industry.

We are happy to support TJ SPORT Němčičky on their journey to innovation and community impact!

Thank you to EU Rural Tourism and the European Innovation Council and SMEs Executive Agency (EISMEA) for this great opportunity!

TO LEARN ABOUT THE PROJECT, VISIT THE WEBSITE OR FOLLOW THE PROJECT´S SOCIAL MEDIA: LinkedIn and FACEBOOK. TO LEARN MORE ABOUT OTHER FINANCED BENEFICIARIES, CLICK HERE.