The EuroCluster Rural Tourism project, co-funded by the COSME program of the European Union, aims to enhance rural tourism by integrating digital and sustainable practices. It connects regional tourism clusters, professional organizations, and local development agencies to support 190 SMEs in 15+ countries. The project focuses on digitalization, green practices, improving social-cultural skills, fostering international collaboration, and promoting sustainable tourism.

💠RENOSPOND Project Focus:

• Digitalization: Expanding digital marketing skills, enriching online content, and leveraging platforms like Outdooractive. Renospond also plans to enhance marketing intelligence through data analysis to refine strategies effectively.
• Sustainability: Adopting sustainable management practices aligned with GSTC's objectives, including waste reduction, energy efficiency measures, and supporting marginalized groups in the community.
• Social Engagement: Creating immersive experiences for guests through digital content like audio guides, and continually improving accessibility for guests with special needs.

💠Key Activities:

• Promoting facilities, accommodations, and services, including unique museums and historical sites.
• Showcasing tourist content on global platforms, making exploration active and engaging.
• Innovating and enhancing the interpretation of historical heritage.
• Collaborating with regional partners to amplify digital marketing efforts.
• Engaging with consultants to refine data-driven marketing strategies.

💠Expected Impacts:

• Broadened client base and enhanced sustainability.
• Innovative visitor experiences and community integration.
• Contribution to economic growth and job creation.
• Long-term well-being of the local community.
• Inspiring responsible practices in the tourism industry.

Renospond's commitment to sustainability, inclusivity, and innovation will serve as a model for responsible tourism practices within the region and beyond. Join us in celebrating their achievements as they strive to set industry best practices and inspire others in the tourism sector.

This SME is supported by the Czech expert:

👤Ludek Kühr

Join us in celebrating their achievements as they strive to set industry best practices.

Thank you to EuroCluster Rural Tourism and the European Innovation Council and SMEs Executive Agency (EISMEA) for this great opportunity!

TO LEARN ABOUT THE PROJECT, VISIT THE WEBSITE OR FOLLOW THE PROJECT´S SOCIAL MEDIA: LinkedIn and FACEBOOK. TO LEARN MORE ABOUT OTHER FINANCED BENEFICIARIES, CLICK HERE.