The EuroCluster Rural Tourism project, co-funded by the COSME program of the European Union, aims to enhance rural tourism by integrating digital and sustainable practices. It connects regional tourism clusters, professional organizations, and local development agencies to support 190 SMEs in 15+ countries. The project focuses on digitalization, green practices, improving social-cultural skills, fostering international collaboration, and promoting sustainable tourism.

💠Q-COOP Project Focus:

• Service Enhancement: Developing attractive product packages in partnership with local service providers to boost the appeal of local accommodations, draw more visitors, and extend their stays.
• Regional Promotion: Committed to promoting and supporting their micro-region by creating vital connections and linking tourist offerings to increase overall guest numbers.

💠Key Activities:

• Digital Presentation: Launching a comprehensive digital showcase of the region on the OUTDOORACTIVE platform.
• Operational Efficiency: Streamlining internal processes using advanced management tools.
• Sustainability: Presenting the Green Code to guests, emphasizing ecological responsibility.
• Innovative Offerings: Developing virtual guides with educational and ecological content and crafting new accommodation packages linked to local attractions like swimming pools and ski areas.
• Digital Marketing: Collaborating with experts to create a data-driven digital marketing strategy and promoting their offerings on the Outdooractive platform to reach a wider audience.
• Community Integration: Promoting local services and products, integrating them into tailored guest packages.

💠Expected Impacts:

• Raising awareness of sustainable management practices among guests.
• Revenue growth through increased visitor numbers and longer stays.
• Cost reductions via streamlined internal processes.
• Strengthening their brand as an eco-friendly destination.

💠Expected Deliverables:

• A comprehensive communication strategy.
• Innovative guest packages and services.
• A prominent presence on a global digital platform.
• Collaborative efforts with the local community to offer bespoke experiences for guests.

Q-COOP Tesák’s dedication to enhancing visitor experiences and supporting their micro-region is truly inspiring. Their efforts not only aim to boost their own operations but also to elevate the entire region’s tourism appeal. We are proud to support them on this transformative journey.

Thank you to EU Rural Tourism and the European Innovation Council and SMEs Executive Agency (EISMEA) for this great opportunity!

TO LEARN ABOUT THE PROJECT, VISIT THE WEBSITE OR FOLLOW THE PROJECT´S SOCIAL MEDIA: LinkedIn and FACEBOOK. TO LEARN MORE ABOUT OTHER FINANCED BENEFICIARIES, CLICK HERE.