The EuroCluster Rural Tourism project, co-funded by the COSME program of the European Union, aims to enhance rural tourism by integrating digital and sustainable practices. It connects regional tourism clusters, professional organizations, and local development agencies to support 190 SMEs in 15+ countries. The project focuses on digitalization, green practices, improving social-cultural skills, fostering international collaboration, and promoting sustainable tourism.

💠Hotel Morava Project Focus:

• Digitalization: Implementing data-driven management tools and expanding online content to reach a broader audience. Curating engaging tourist content for global platforms in collaboration with local partners.
• Sustainability: Obtaining certifications for utilizing regional products in culinary offerings, supporting local economies, and promoting sustainable management practices aligned with global standards.
• Social Inclusivity: Providing social-cultural skills training for staff to ensure a welcoming environment for guests from diverse backgrounds.

💠Key Activities:

• Seamlessly transitioning into the digital realm while nurturing local partnerships.
• Enhancing visitor experiences and promoting sustainable tourism in the region.
• Streamlining operations and reducing costs through digital solutions.
• Supporting local economies and sustainable practices through eco-friendly initiatives.

💠Expected Impacts:

• Streamlined operations and cost reductions.
• Enhanced guest satisfaction and increased market competitiveness.
• Strengthened commitment to responsible tourism practices.
• Positive contribution to the wider tourism industry.
• Setting a benchmark for sustainable and inclusive hospitality.

Hotel Morava's commitment to responsible tourism practices positions them as a model for the industry. By investing in digitalization, sustainability, and social inclusivity, they aim to not only strengthen their business but also contribute positively to the wider tourism sector. Their projects exemplify a strategic approach towards long-term growth and sustainability, paving the way for future best practices in hospitality.

Join us in celebrating Hotel Morava's achievements and their dedication to sustainable and inclusive tourism!

This SME is supported by the Czech expert:

👤Ludek Kuhr

Thank you to EuroCluster Rural Tourism and the European Innovation Council and SMEs Executive Agency (EISMEA) for this great opportunity!

TO LEARN ABOUT THE PROJECT, VISIT THE WEBSITE OR FOLLOW THE PROJECT´S SOCIAL MEDIA: LinkedIn and FACEBOOK. TO LEARN MORE ABOUT OTHER FINANCED BENEFICIARIES, CLICK HERE.