The EuroCluster Rural Tourism project, co-funded by the COSME program of the European Union, aims to enhance rural tourism by integrating digital and sustainable practices. It connects regional tourism clusters, professional organizations, and local development agencies to support 190 SMEs in 15+ countries. The project focuses on digitalization, green practices, improving social-cultural skills, fostering international collaboration, and promoting sustainable tourism.

💠Ski klub Velké Meziříčí Project Focus:

🔹Digitalization👨‍💻: Enhancing the ski resort through digital communication and promotion.
🔹Sustainability🌿: Prioritizing sustainable management practices, including energy and water efficiency.

💠Key Activities:

🔹Extending the winter season with automated snowmaking control. 🔹Improving catering services by sourcing from local producers.
🔹Introducing virtual guides on the Outdooractive platform to attract more visitors.
🔹Upgrading the snowmaking system for better energy and water efficiency.
🔹Expanding digital marketing efforts via Outdooractive.
🔹Developing a data-driven marketing strategy and collaborating with local suppliers for gastronomy.
🔹Offering digital guided tours to enrich the visitor experience.

💠Expected Impacts:

🔹Sustainable management practices with reduced energy and water consumption.
🔹Revenue growth and operational cost savings.
🔹Enhanced brand presence and expanded reach.
🔹Comprehensive communication strategy and website updates. 🔹Introduction of innovative guest packages and a presence on global platforms.
🔹Collaboration with the local community and tailored packages for guests, ensuring continued success and growth.

SKI KLUB Velké Meziříčí (https://www.skivm.cz/) is committed to best practices and aims to inspire others in the tourism sector with their innovative approach.

This SME was supported by an expert from the Czech Republic:
👤 Jan Orava from DIH Tourism 4.0

Join us in celebrating their achievements as they strive to set industry best practices.

Thank you to EuroCluster Rural Tourism and the European Innovation Council and SMEs Executive Agency (EISMEA) for this great opportunity!

TO LEARN ABOUT THE PROJECT, VISIT THE WEBSITE OR FOLLOW THE PROJECT´S SOCIAL MEDIA: LinkedIn and FACEBOOK. TO LEARN MORE ABOUT OTHER FINANCED BENEFICIARIES, CLICK HERE.