The EuroCluster Rural Tourism project, co-funded by the COSME program of the European Union, aims to enhance rural tourism by integrating digital and sustainable practices. It connects regional tourism clusters, professional organizations, and local development agencies to support 190 SMEs in 15+ countries. The project focuses on digitalization, green practices, improving social-cultural skills, fostering international collaboration, and promoting sustainable tourism.

💠Lavander Farm Project Focus:

Digitalisation👨‍💻: Enhancing data processing capabilities and increasing the farm's promotion.
Multilingual Services⚙: Providing services in multiple languages for a more inclusive visitor experience.
Integration🤝: Improving the integration of all services, including seamless online reservations from smartphones.

💠Key Activities:

🔹Creating digital points of interest that offer visitors insights into the inner workings and history of the farm.
🔹Enriching visitor experiences through innovative digital tools and enhanced accessibility.
🔹Promoting the farm through increased digital presence and marketing efforts.

💠Expected Impacts:

🔹Enhanced visitor experiences with enriched, informative tours.
🔹Increased accessibility and convenience for visitors through multilingual services and online reservations.
🔹Broadened reach and promotion of the farm, attracting a wider audience.
🔹Contribution to economic growth and community engagement.

This SME was supported by an expert from the Czech Republic:
👤 Katarína Ballová from SmartGuide

Join us in celebrating their achievements as they strive to set industry best practices.

Thank you to EuroCluster Rural Tourism and the European Innovation Council and SMEs Executive Agency (EISMEA) for this great opportunity!

TO LEARN ABOUT THE PROJECT, VISIT THE WEBSITE OR FOLLOW THE PROJECT´S SOCIAL MEDIA: LinkedIn and FACEBOOK. TO LEARN MORE ABOUT OTHER FINANCED BENEFICIARIES, CLICK HERE.