The EuroCluster Rural Tourism project, co-funded by the COSME program of the European Union, aims to enhance rural tourism by integrating digital and sustainable practices. It connects regional tourism clusters, professional organizations, and local development agencies to support 190 SMEs in 15+ countries. The project focuses on digitalization, green practices, improving social-cultural skills, fostering international collaboration, and promoting sustainable tourism.

💠 CIAS GROUP Project Focus:

🔹Digitalization👨‍💻: Embracing the digital age in various facets of operations, from marketing to customer communication and internal processes.
🔹Sustainability🌿: Prioritising environmental sustainability as a pivotal concern, driving efforts towards responsible practices.

💠 Key Activities:

🔹Supporting planned activities and adapting to changing market requirements.
🔹Promoting facilities, accommodations, and services, including unique museums and historical sites.
🔹Showcasing tourist content on global platforms, making exploration active and engaging.
🔹Innovating and enhancing the interpretation of historical heritage.
🔹Enhancing digital marketing, advertising skills, and data analysis.
🔹Prioritizing sustainable management practices and community integration.

💠 Expected Impacts:

🔹Broadened client base and enhanced sustainability.
🔹Innovative visitor experiences and community integration.
🔹Contribution to economic growth and job creation.
🔹Long-term well-being of the local community.
🔹Inspiring responsible practices in the tourism industry.

CIAS GROUP - Zelená hora is committed to adapting its operations and communication to meet changing market demands, increasing its long-term business resilience.

This SME was supported by the experts from the Czech Republic:
👤 Ludek Kühr
👤 Jan Orava from DIH Tourism 4.0

🍾 Join us in celebrating their achievements as they strive to set industry best practices and inspire others in the tourism sector.

Thank you to EuroCluster Rural Tourism and the European Innovation Council and SMEs Executive Agency (EISMEA) for this incredible opportunity! 👏

TO LEARN ABOUT THE PROJECT, VISIT THE WEBSITE OR FOLLOW THE PROJECT´S SOCIAL MEDIA: LinkedIn and FACEBOOK. TO LEARN MORE ABOUT OTHER FINANCED BENEFICIARIES, CLICK HERE.