The EuroCluster Rural Tourism project, co-funded by the COSME program of the European Union, aims to enhance rural tourism by integrating digital and sustainable practices. It connects regional tourism clusters, professional organizations, and local development agencies to support 190 SMEs in 15+ countries. The project focuses on digitalization, green practices, improving social-cultural skills, fostering international collaboration, and promoting sustainable tourism.

💠Art mlýn Project Focus:

• Digitalization: Embracing the digital age in various facets of operations, from marketing to customer communication and internal processes.
• Sustainability: Prioritizing environmental sustainability as a pivotal concern, driving efforts towards responsible practices.

💠Key Activities:

• Developing special accommodation packages connected with the local Art Mlýn museum and artistic courses.
• Integrating local production and services from the community.
• Promoting other tourist services in the microregion through digital means.
• Automating guest registration processes.
• Developing a modern and user-friendly website.
• Utilizing global tourist platforms for promotion.
• Implementing data-driven marketing strategies.
• Promoting local gastronomy and small producers.
• Creating unique artistic experiences for visitors.
• Enhancing customer experience through improved booking systems and personalized services.

💠Expected Impacts:

• Increased revenue from a stabilized guest count, extended season, and diversified offerings.
• Operational cost savings through efficiency improvements.
• Broadened client base and enhanced sustainability.
• Innovative visitor experiences and community integration.
• Contribution to economic growth and job creation.
• Long-term well-being of the local community.
• Brand building as an exclusive artistic destination with green standards.
• Inspiring responsible practices in the tourism industry.

Art Mlýn is committed to adapting its operations and communication to meet changing market demands, increasing its business resilience for the long term. Join us in celebrating their achievements as they strive to set industry best practices and inspire others in the tourism sector.

This SME is supported by the Czech expert:

👤Jan Orava from DIH Tourism 4.0

Thank you to EuroCluster Rural Tourism and the European Innovation Council and SMEs Executive Agency (EISMEA) for this great opportunity!

TO LEARN ABOUT THE PROJECT, VISIT THE WEBSITE OR FOLLOW THE PROJECT´S SOCIAL MEDIA: LinkedIn and FACEBOOK. TO LEARN MORE ABOUT OTHER FINANCED BENEFICIARIES, CLICK HERE.