Cluster as a Brand – the Master Class
Dear members and partners we would like to invite you to the Cluster Branding Master Class event,
Date: 26-27 April 2017
Venue: Brussels, Belgium.
The purpose of this Master Class is to provide the participants with knowledge on and inspiration for how cluster managers and investment promotion professionals can work with strategies and tools for cluster marketing and branding in order to create recognition and attractiveness for the cluster and its firms.
Some of the questions that will be discussed are:
- Why and for whom is the cluster reputation important?
- How can we create a process that ensures that the branding strategy of the cluster is used and supported by firms and other cluster actors?
- How can we work with strategic positioning of the cluster?
- How can we strengthen the cluster brand and identity by using other brands in and around the cluster?
Discussion and exchange of experiences between the participants from all over Europe will constitute an important part of the Master Class. The seminar will be held in English.
Fee: 790 EUR (excl. VAT) per single person
Discount: If you register two or more: 650 € (excluding VAT) per person from two or more people from one organization or location.
For registration click here
More inforamtion about event can be found here